Use Sub-Domains to Socialize the Web Experience
Owning your own domain is one thing and creating an information rich website that helps your clients and customers achieve their objectives is a must. But what about the impact social websites are having on the user experience when it comes to navigation and finding your way around?
I’m a member of dozens of websites, I join more regularly and many of these sites are highly visible brands and represent additional value to my clients - but only if they can find me there…
So how have I made it a little easier for my visitors to find me on these other popular social sites? Here’s how…
Have you Googled yourself recently? Studies reveal half us have sought information about ourself on a major search engine in the last year. More interestingly is the number of us who have gone looking for information about other people (approximately 1 in 3) and the trend continues.
Recently I was asked if all online social networks were alike and what strategies would I recommend for a marketing approach. It got me thinking - after all this is a very popular subject and individuals and businesses alike are trying to leverage the power of social marketing.
‘The pen is mightier than the sword.’ What a great line. Written no doubt by a pacifist I’m guessing, because I’m all for the power of the word (after all, in the beginning there was only the word…) but facing someone in battle armed only with a ballpoint pen… I’d run a mile - unless of course I was Bruce Willis or Stallone, then I’d win no matter what *grin*
I’m often asked how I do what I do when it comes to strategic content marketing. So today I decided to write down the steps I take when publishing content online.
It doesn’t seem that a day goes by without more news about how the recession is affecting business. “Sales are slowing” says one source, another says “Revenues are down 15% this month alone.” In troubled times special measures are required, and over the years as a business consultant I’ve had to shepherd a few companies through some rough patches.
I began writing today’s post titled ‘X Ways To Survive and Thrive in a Recession’ but then I got this email about a “cool new way to browse the web.” So being eternally curious, I went to see what all the fuss was about. What I found was a new browser plugin that creates a “fun and addictive” interface for browsing images and video on popular websites.
If you are a fan of online marketing in any shape or form, it makes sense to keep an eye on the ‘other guy.’ Well that’s what I’ve been doing for ages now, and this past weekend I decided to set aside some time and clean up this website a little. By the way, I’m curious to find out if you noticed or felt the difference when you arrived? Let me know in the comments.
A website without traffic is like a blunt pencil - pointless *groan*
Shows individuals and companies how to profit from the innovative use of Internet technologies, strategic content and social media marketing. 
